Form or Goal?

When deciding on something, do you pursue the form or the goal?

“I will buy an iPad because I love Apple”

“I will become a call center agent after I graduate, that’s the fastest way to having a career after I graduate”

“I need to go abroad, my family needs money to live”

“I have been attending this church since I was born. Why would I try others that they say would benefit me?”

Form or goal?

In buying a gadget, the form are brands, the goal is usability.

In establishing a career, the form is your job, the goal is being able to use your unique passion in pursuing the kind of work designed for you.

In relationships and family, the form is job security, the goal is love and togetherness.

In worship, the form is a church, the goal is God

In making decisions, the forms are almost always given emphasis. But in the long run, if we focus on the goal rather than the form, it produces short term pains and long term gains.

GAP Jeans for your early Christmas shopping

I’m Arnold, your friendly neighborhood web guy. I love technology, I love the internet. And I love to sell — online.

Not off line. Not my thing. But hey, I love my wife and I support her passion and endeavors. ;-)

So, here it goes:

GAP jeans for kids and toddlers, straight from the factory. Up to 70% off the store price. Great way to give out inexpensive but branded gifts this season. If you’re at Makati/Mandaluyong/San Juan/Pasig area, give Joyce a private message (on Twitter of Facebook) for details on how to see the items.


Gap  GapJeans.jpg

Love-hate relationship with Rackspace cloud

As I reported last week, we’re moving our entire online business to Rackspace Cloud after managing a VPS for almost 5 years.

The transfer has been running smoothly until I had a not so good experience with one of their support staff. I’m not going to say what it is — I don’t want to bad-mouth a company where my business will revolve around — but I just would like to say that maybe, their fanatical support being “fanatical” as advertised online and on their websites is a bit overrated.

Still, I think they are an awesome hosting company offering an innovative hosting solution. And while I was tempted to respond to offers given by other cloud hosting companies after I posted those couple of twits, I will stick with them and continue with my plan to have my web applications revolve around their cloud hosting.

Update: I did mention that I’m sticking with Rackspace Cloud and that even with the glitch, I still believe that they are an awesome hosting company.

This proves me right. The head of operations contacted me and insisted on working it out with me. Long story short, we came up with a middle road to take. While it may not be “all that I wanted”, I’m still happy for several reasons, two to name a few:

1) This proves that even how little a client is, Rackspace cares. I may just be one of their thousands of clients, but that didn’t matter to them. What matters, as I felt during our conversations, is that they sincerely want everyone satisfied with their service.

2) This attitude towards customer service and doing business as a whole inspires me. I mean, I’m a small technopreneur. I live (and die) for a satisfied client. I have to admit that my attitude towards some of my clients aren’t always positive. But with this experience with Rackspace, I learned that even the most irritating client needs to feel important. LOVE your clients, THE BUSINESS follows. Huge principle to live by.

Intense Debate

I installed IntenseDebate today on this blog. IntenseDebate is a blog commenting plug in that integrates almost anything that you need for your commenting system. It allows the visitors to log in via Facebook, Twitter or OpenID accounts — and of course, the traditional way is included.

Let’s see if this intensifies the debate. Election time is coming and we expect people to be actively involved in the discussion. And of course, take note of those controversial posts against cults and their leaders. My “Iglesia ni Cristo” post has been the most popular post in the past few weeks. I’ve got to post most on this type for extra visitor juices, eh!

Why don’t you try the plug in by posting a “Hi, this is cool!” post below?


In a world full of distractions, one word stands out: Focus.

In family, if you want to be fruitful as a parent or a spouse, focus. There’s a lot of things that needs to be done. But learn how to give importance to what’s important and learn how to disregard the less important.

In business, I’m a firm believer of focus. While some may say that diversification is the way to go, I’d say focus on your core business and everything else follows. I know of a client that invested a lot in a project, only to abandon it because he got distracted by his other businesses.

And hey, I’m in a web application software business — notice the trend? We’re seeing simple, focused software over-powering the Microsoft-ish, “full featured” ones.

Here’s the principle: Do more by doing less. Focus on what’s important and useful. Applicable to all aspects of life, eh!?