The case of SkyBroadband: Let’s talk about marketing ethics

Let’s talk about marketing ethics. 

Here’s the question: Do you actively sell your products or services even if you think there’s still a problem with what you are offering?

Let’s take SkyBroadband as a case study.

SkyBroadband has an on going, known DNS server issues that started mid-December 2010. The service that they’ve been providing since last month ranges from intermittent connections to no connections at all. Up to the time of writing (I’m writing this post January 8, Saturday night), there is still intermittent connections.

Nevertheless, SkyBroadband’s marketing is still actively pushing for their service. In fact, just this morning, they Twitted luring new clients through their offering.

I’m just wondering, though, if a new subscriber is lured into getting their service now while their DNS issue are still unresolved, wouldn’t they feel cheated for getting a second rate service?

I’m not ranting. In fact, I’m planning to leave just right after I settle a disconnection discussion with them (because they have a lock in period — but who would want to be locked in a poor service, would you?) I’m asking an honest question: for entrepreneurs, would we actively push our products and services even if we honestly know there are problems with what we’re offering to the potential clients?