I love going after the niche. In business. In doing church. Being small gives you the luxury of focusing on a certain group of people that you can care for and bring specific focus on what actually excites them. The niche is never going to be the majority, but that’s a good thing in a lot of ways.
When it comes to targeting a niche market, TEN – The Evening News on TV5 does it good. Stars Jove Francisco, Martin Andanar and Cherry Mercado, TEN is a unique blend of news, humor, light commentary and internet updates and reviews. They have a huge cult-like following among the tech savvy, young population.
Being a 3rd placer in the network war, making TV5’s newscast different is a good move. The trio do not try to be Ces Drillon or Arnold Clavio and the rest of their counterparts in the other huge networks. They tried to be different and successful in doing so.
If you’re a TEN fanatic, here’s the sad news, though: there’s a rumor circulating on the internet that Manny Pangilinan, PLDT’s big boss who bought TV5 recently, is planning to sack TEN for a traditional newscast (some say for an RPN9 type of newscast). And of course, if you’re like me, you’ll disagree that it’s a bad move. TV5 will loose it’s niche and will just be “one of them”.
My “insider” claims, though, that it’s not yet too late. If we can bug Manny Pangilinan enough, maybe he’ll change his mind. So, if you’re a TEN supporter, post a comment here. Let’s try to keep TEN alive. :D