If you’re reading this from within Metro Manila and nearby cities — and have time to watch local television — you’ll notice the bickering between the two giant networks ABS-CBN and GMA network.
Here’s a short summary.
ABS was formerly the no. 1 network based on the ratings. GMA recently took the no. 1 spot. A month ago, ABS reportedly uncovered an alleged scheme by GMA in the Visayas to cheat on the ratings. ABS sued AGB Neilsen, the ratings company, then GMA sued ABS for their alleged reports accusing GMA of cheating. Since then, you’ll see these networks giving 1 minute commercial-like “message to the viewers” that is actually an answer to another network’s commercial like “message to the viewers” — both of which aims to grab hold of the viewers emotions.
I love how they do it. It’s like seeing two kids fighting over a toy car.
From the perspective of the viewer, do you really care who gets the higher ratings? Do you really know how to interpret those figures they flash on your TV screens and make it valuable to you, or does it matter at all?
The real deal on this network war? The boy who gets the higher rating gets more advertisers gets the more money. This is business, folks. Nothing more, nothing less.