Jollibee’s marketing success

For those who do not know, Jollibee is the number 1 fast food chain in the Philippines, even beating the world’s most famous McDonald’s. For many years, the company is considered as one of the best run in the country.

Johann is a year and a month old as of writing. He started associating people and object in words as early as 9 months. The first 2 syllable word that he clearly spoke is, of course, “daddy” (dah-dee). :D Joy’s name comes in 2 — when he’s hungry, he calls her “de-de” and when he’s sane, “ah-dee” — that’s “mommy”.

But this is amazing. The first ever 3 syllable word that he can clearly speak and associate with is the word “dyaa-dyi-bee” — that’s Jollibee, folks. And this is even more incredible — whenever he sees a billboard, or when we pass by a Jollibee store, or when he sees Jollibee’s posters anywhere in the mall, you can see his eyes sparkle, starts to giggle and repeatedly shout “dyaa-dyi-bee! dyaa-dyi-bee!”

I sometimes wonder, yes, he sees the commercial on TV, but what’s with Joliibee that even a one year old kid who hasn’t tasted a hamburger yet that makes them so excited whenever they see his face? His ninang is a commercial caster. She is part of a lot of successful Jollibee advertising campaign. She suggests that it’s the complete marketing package that makes Jollibee so appealing to kids — the mascot properly designed with its face and colors that attracts kids, the commercials that makes them long to see Jollibee in person and go to a Jollibee store, and the store itself filled with striking red, blue and yellow colors which makes them feel like it’s a fun place to go to.

The first time we saw the film Super Size Me, we vowed not to introduce Jollibee or even McDonald’s or Wendy’s to Johann. We are about to become a failure. Congratulations, Jollibee, for making us feel irresponsible parents :D

  • http://www.superblessed.blogspot.com ganns

    Nathan says “beebee.” Yessir, Jollibee is insiduous and evil.

  • http://www.superblessed.blogspot.com ganns

    Nathan says “beebee.” Yessir, Jollibee is insiduous and evil.

  • xena

    hahaha… jollibee is not that evil. i heard that unlike mcdo, the oil that it uses is vegetable oil without cholesterol. just so you wouldn’t feel so bad when you feed your child a chickenjoy. :)

  • xena

    hahaha… jollibee is not that evil. i heard that unlike mcdo, the oil that it uses is vegetable oil without cholesterol. just so you wouldn’t feel so bad when you feed your child a chickenjoy. :)

  • aprilrain

    I think it is not what kind of cooking oil these fast food chains use in the foods they serve that is the issue, but how these fast food chains brainwashes a child that it is okay to eat junk. Besides, with our precarious economy, would you really be satisfied in buying TWO-PIECE chicken (two chicken parts, imagine!) worth P100?

  • aprilrain

    I think it is not what kind of cooking oil these fast food chains use in the foods they serve that is the issue, but how these fast food chains brainwashes a child that it is okay to eat junk. Besides, with our precarious economy, would you really be satisfied in buying TWO-PIECE chicken (two chicken parts, imagine!) worth P100?

  • Joshua Dayco

    can you show the ever first Jollibee Chickenjoy Commercial TV Ad?

  • Joshua Dayco

    can you show the ever first Jollibee Chickenjoy Commercial TV Ad?

  • jesx

    congratulations 2 da success of jollibee .. hope u stay in the same way ..

  • ElenaFarinas

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