The Philippines’ boxing hero Manny Pacquiao lost to a better fighter, Eric Morales, yesterday. I’m a Filipino, I feel for Manny. But really, he wasn’t the old Manny I knew, or was Eric realllyy good. Anyway, this post isn’t about that fight. Otherwise, I’ll just be joining thousands of bloggers that talk about it — you’ll have plenty of these reviews somewhere else.
I’d like to talk about the annoying TV coverage of that fight — and in fact, all the other previous Manny Pacquiao fights. The fight was a Solar Sports telecast over their cable station and RPN 9. According to reports, the fight would start at around 12 pm PH time. But because I knew how they would deal with this fight, I am sure that I can still make it to the “very delayed telecast” and watch the fight after church. As we normally do after the Sunday fellowship, we would go to Glorietta for lunch. The boys were planning that after lunch, we would leave Joy and the others at the mall and would go with another Grace Place core group member’s house to watch the fight then go back afterwards. Around 12:45 pm, when I was hurredly running towards the parking lot, I saw a couple of guys listening to the LIVE telecast of the fight over DZMM radio on AM. Tempted to know what was happening already, I tunned in to DZMM rightaway. It was the 11th round, the reporter sounds sad, ready to loose. (When I watched the fight replay last night, I knew why — it was a genius Morales at work all the way). And then, at the end of the fight, it was announced that Manny lost.
Broken hearted, I reported to the guys that Manny lost the fight — “wag nalang tayo manood. Mamya ko nalang papanoorin sa replay”. That was 1 pm. My brother-in-law was watching the fight back home. Around 2:30 pm, he sent me an SMS, “Start na, kay Manny Pacquiao na!” Huh?! At the mall, everybody knew who won already. I suddenly realized the impact of this type of sports brodcasting — Niloloko lang nila ang mga tao. Imagine, the whole Philippines glued on their TV screens, watching a 3 minute fight round and a 7 minute Smart, Pioneer, GSM Blue, Family Alcohol, Dragon Katol, Motolite, Darlington commercials.
Business is business, it’s given. But really, the sponsors of these kind of sporting events should do their survey. What do people feel when watching a fight that they already knew who won. Do they still watch the commercials? Or do they play with their remote controls during the break? Do they want to throw plates on their TV screens for waiting too long?
One good suggestion from the Pacland forums is to have the broadcaster flash the sponsors regularly, without interruption during the fight instead of those long, grueling commercials. I think it’s a good idea, better than pissing off the broken hearted televiewers — who simply continued watching to see how Manny received that accidental headbut and finished the fight bloodied — which they knew all along thru radio or SMS from friends (I wanted to tell my brother in law that I knew who already won but I don’t want to ruin his excitement).
Solar Sports is the one who definitely “won” in this fight. Not the televiewers but Solar Sports. Balato naman, Mr. Ng! Incidentally, The owners of that network is part of the consortium that owns our office building. I would sometimes give a grin whenever I am trapped with him on the elevator. When we were looking for an office space 4 years ago, we where short of signing up for his rooms. We ended up getting from the other members of the consortium. So — the Solar Sports bosses have no way of banning me on the building for critizing them today Ha!
I’m hoping for a better coverage next time. Maybe a pay per view option? Or an improved handling of commercials. For now, let Manny rest. He’s a warrior. This is not the end of the road for him.